Question
alliances, joint ventures, and mergers with foreign comapanies are widely used as a means of entering foreign markets. such arrangements have many purposes, including learning
alliances, joint ventures, and mergers with foreign comapanies are widely used as a means of entering foreign markets. such arrangements have many purposes, including learning about unfamilar environments, and the opportunity to access the complementary sources and capabilities of a foreign partner. Illustration Capsule 7.1 provides an example of how Walgreens used a strategy of entering foreign markets via alliance, followed by a merger with the same entity. What was the entry strategy designed to achieve? Why would this make sense for a company like Walgreens?
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