Alli's Brooms is considering expanding into London and New York. They currently have $2,000,000 in invested capital and a controllable margin of $250,000. Which project(s) will increase their ROI?

Project	Investment	Controllable Margin	ROI
London	$120,000	$30,000	25%
New York	$540,000	$50,000	9.25%

Question 11 options:

	Only the London option
	Neither option will increase their ROI.
	Both London and New York options
	Only the New York option