Alllougiit is a great oversillipiilicalloll, Ray is willing to make ulle decision based off tile possibility that SpeakEZ will be either a Dog, a Standard, or a Killer Application. A Dog usua loses money. A company usually hopes that most of its new products will prove to be Standard A Killer application, if handled right, is cause for great celebration. In this case, she defines a Dog as selling only 10,000 copies. A Standard would be sales of 75,000 copies. If it is a Killer application, SpeakEZ will sell 250,000 copies. It is PeachyPub Software's policy that they will meet demand. If they plan, for example, on a product being a Standard and it turns out to be a Killer, they will produce as many more batches as may be required to meet demand, even if the extra setup costs are painful. They do not waste the 100 copies made in the test run. PeachyPub sends them to a variety of publications as review copies. In their experience, the reviews have a great deal to do with the sales volume a software publisher can expect to encounter. The magazines typically rate the software as 1, 2, or 3 stars, or as Kay thinks of it, Poor, Good, and Rave reviews