Allocating Selling and Administrative Expenses using Activity-Based Costing

Shrute Inc. manufactures office copiers, which are sold to retailers. The price and cost of goods sold for each copier are as follows:

Price	$720	per unit
Cost of goods sold	(430)
Gross profit	$290	per unit

In addition, the company incurs selling and administrative expenses of $248,620. The company wishes to assign these costs to its three major retail customers, The Warehouse, Kosmo Co., and Supply Universe. These expenses are related to its three major nonmanufacturing activities: customer service, sales order processing, and advertising support. The advertising support is in the form of advertisements that are placed by Shrute Inc. to support the retailer's sale of Shrute copiers to consumers. The budgeted activity costs and activity bases associated with these activities are:

Activity		Budgeted Activity Cost			Activity Base
Customer service			$37,500		Number of service requests
Sales order processing			23,520		Number of sales orders
Advertising support			187,600		Number of ads placed
	Total activity cost		$248,620

Activity-base usage and unit volume information for the three customers is as follows:

	The Warehouse			Kosmo Co.		Supply Universe		Total
Number of service requests	50			10		190		250
Number of sales orders	270			120		590		980
Number of ads placed	20			10		110		140
Unit volume	680			680		680		2,040

Required:

1. Determine the activity rates for each of the three nonmanufacturing activities. Round to the nearest whole dollar.

	Activity Rate
Customer Service	$	per serv. req.
Sales Order Processing	$	per sls. order
Advertising Support	$	per ad

2. Determine the activity costs allocated to the three customers, using the activity rates in (1).

	Activity Costs
The Warehouse	$
Kosmo Co.	$
Supply Universe	$

3. Construct customer profitability reports for the three customers, dated for the year ended December 31, using the activity costs in (2). The reports should disclose the gross profit and operating income associated with each customer.

Shrute Inc.
Customer Profitability Report
For the Year Ended December 31
	The Warehouse	Kosmo Co.	Supply Universe
Revenues	$	$	$
Cost of goods sold
Gross profit	$	$	$
Selling and administrative activities:
Customer service	$	$	$
Sales order processing
Advertising support
Total selling and administrative activities	$
Operating income	$	$	$