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Allstate's media buyer needs to select additional advertising media, other than television, for the brand's advertising campaign. Specifically, they need to select traditional media that
Allstate's media buyer needs to select additional advertising media, other than television, for the brand's advertising campaign. Specifically, they need to select traditional media that will reach car owners and that are able to influence both how they think and feel about Allstate (i.e., cognitive and affective attitudes). Which two (2) advertising media would you recommend to Allstate's media buyer? Explain for the mayhem parking gate:30 ad
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