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Almarai Company is considering launching a new product line. The fixed costs associated with the production are SAR 2,000,000, and the variable cost per unit
Almarai Company is considering launching a new product line. The fixed costs associated with the production are SAR 2,000,000, and the variable cost per unit is SAR 20. If the selling price per unit is SAR 40, calculate the breakeven point in units and in sales revenue. Discuss the implications of the analysis on the company's profitability strategy.
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