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Aloyce owns stock in Corporation ABC. She is a fairly astute investor and has recently discovered some new information about ABC. Her task is to

Aloyce owns stock in Corporation ABC. She is a fairly astute investor and has recently discovered some
new information about ABC. Her task is to evaluate this information for the purpose of deciding whether
she should increase, decrease, or simply maintain her holdings in ABC. Aloyce bought ABC two years ago
at $12, and the stock is now at $15. Several months ago, ABC reached $20 after a surprise
announcement of higher-thanexpected earnings, at which time Aloyce contemplated selling the stock
but did not. Unfortunately, ABC then dropped to $15 after executives were accused of faulty accounting
practices. Today, Aloyce feels as though she has "lost" 25 percent of the stock's value, and she would
prefer to wait and sell her shares in ABC once it returns to its recent $20 high. Aloyce has a background
in accounting, and she does some research that leads her to conclude that ABC's methods are indeed
faulty, but not extremely so. However, Aloyce cannot entirely gauge the depth of the problem and
realizes that holding ABC contains risk, but ABC is also a viable corporate entity with good prospects.
Aloyce must make a decision. On one hand, she has confirmed that ABC does have an accounting
problem, and she is unsure of how severe the problem might become. On the other hand, the company
has a solid business, and Aloyce wants to recoup the 25 percent that she feels she lost.
I. Describe the psychological bias that Aloyce is susceptible
II Explain what should Aloyce do?
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