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Alpensia Fashions Incorporated produces two types of fabric for use in production of work uniforms. One of the products (Blue) is used in low end

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Alpensia Fashions Incorporated produces two types of fabric for use in production of work uniforms. One of the products (Blue) is used in low end mass produced uniforms, while the other (Emerald) is used in high fashion products. The fabric is sold in large rolls. The following data relates to the sales, costs, and market information with respect to these two products. Blue Emerald Budgeted Sales Price per Roll $1,200 $3,000 Actual Sales Price per Roll $1,100 $3,500 Budgeted Contribution Margin per Roll 5800 $2,000 Actual Contribution Margin per Roll $700 $2,500 Actual Sales 1,980 Rolls 220 Rolls Budgeted Sales 1,600 Rolls 400 Rolls Actual Market Size 22,000 Rolls 2,200 Rolls Budgeted Market Size 16,000 Rolls 2.500 Rolls Required: 1) Calculate the following for both products: (13 marks)) a. Sales price variance b. Sales mix variance c. Sales quantity variance d. Market volume variance c. Market share variance f. Sales volume variance 2) Briefly... Did Marketing do a good job? Support your analysis with numbers from your variance calculations. Include a suggestion as to what might have caused the variance. Explain at least 3 of the variances that you have calculated, and whether or not they are an indication of the efforts of the marketing department. (4 marks)

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