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Alpha and Beta are divisions within the same company. The managers of both divisions are evaluated based on their own division's return on investment

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Alpha and Beta are divisions within the same company. The managers of both divisions are evaluated based on their own division's return on investment (ROI). Assume the following information relative to the two divisions: Case 2 3 Alpha Division: Capacity in units 89,000 409,000 159,000 309,000 Number of units now being sold to outside customers 89,000 409,000 109,000 309,000 Selling price per unit to outside customers $ 48 $ 108 $ 120 $ 68 Variable costs per unit $ 36 $ 83 $ 85 $ 44 Fixed costs per unit (based on capacity) $ 6 $ 15 $ 20 $ 9 Beta Division: Number of units needed annually 14,000 39,000 29,000 121,800 Purchase price now being paid to an outside supplier $ 45. $ 107 $120 "Before any purchase discount.

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