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Alpha and Beta are divisions within the same company. The managers of both divisions are evaluated based on their own divisions return on investment (ROI).

Alpha and Beta are divisions within the same company. The managers of both divisions are evaluated based on their own divisions return on investment (ROI). Assume the following information relative to the two divisions:

Case
1 2 3 4
Alpha Division:
Capacity in units 54,000 292,000 103,000 201,000
Number of units now being sold to outside customers 54,000 292,000 79,000 201,000
Selling price per unit to outside customers $ 96 $ 42 $ 67 $ 48
Variable costs per unit $ 61 $ 19 $ 42 $ 34
Fixed costs per unit (based on capacity) $ 20 $ 8 $ 23 $ 10
Beta Division:
Number of units needed annually 10,200 69,000 18,000 64,000
Purchase price now being paid to an outside supplier $ 87 $ 39 $ 67 *

*Before any purchase discount.

Managers are free to decide if they will participate in any internal transfers. All transfer prices are negotiated.

3. Refer to case 3 shown above. Assume that Beta Division is now receiving an 4% price discount from the outside supplier.

Identify the lowest and highest acceptable transfer prices:
Lowest acceptable transfer price ?
Highest acceptable transfer price ?
? Transfer price ?

4. Refer to case 4 shown above. Assume that Beta Division wants Alpha Division to provide it with 64,000 units of a different product from the one Alpha Division is producing now. The new product would require $30 per unit in variable costs and would require that Alpha Division cut back production of its present product by 32,000 units annually. What is the lowest acceptable transfer price from Alpha Divisions perspective?

Lowest acceptable transfer price

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