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Alpha and Beta are divisions within the same company. The managers of both divisions are evaluated based on their return on investment ( ROI )

Alpha and Beta are divisions within the same company. The managers of both divisions are evaluated based on their return on
investment (ROI). Assume the following information for the two divisions:
Alpha Division:
Capacity in units
Number of units now being sold to
outside customers
Selling price per unit to outside
customers
Variable costs per unit
Fixed costs per unit (based on
capacity)
Beta Division:
Number of units needed annually
Purchase price now being paid to an
outside supplier
92,000,412,000,162,000,312,000
92,000,412,000,112,000,312,000
$54,$114,$135,$74
$42,$89,$100,$50
$6,$15,$20,$9
17,000,42,000,32,000,122,400
$51 $113 $ 135**
*Before any purchase discount.
Required:
Refer to case 1 shown above. Alpha Division can avoid $2 per unit in commissions on any sales to Beta Division.
a. What is Alpha Division's lowest acceptable transfer price?
b. What is Beta Division's highest acceptable transfer price?
c. What is the range of acceptable transfer prices (if any) between the two divisions? Will the managers agree to a transfer?
Refer to case 2 shown above. A study indicates Alpha Division can avoid $5 per unit in shipping costs on any sales to Beta Division.
a. What is Alpha Division's lowest acceptable transfer price?
b. What is Beta Division's highest acceptable transfer price?
c. What is the range of acceptable transfer prices (if any) between the two divisions? Would you expect any disagreement between
the two divisional managers over what the exact transfer price should be?
d. Assume Alpha Division offers to sell 42,000 units to Beta Division for $112 per unit and Beta Division refuses this price. What will
be the company's loss in potential profits?
Refer to case 3 shown above. Assume Beta Division is now receiving an 8% price discount from the outside supplier.
a. What is Alpha Division's lowest acceptable transfer price?
b. What is Beta Division's highest acceptable transfer price?
c. What is the range of acceptable transfer prices (if any) between the two divisions? Will the managers agree to a transfer?
d. Assume Beta Division offers to purchase 32,000 units from Alpha Division at $120 per unit. If Alpha Division accepts this price,
would you expect its ROI to increase, decrease, or remain unchanged?
Refer to case 4 shown above. Assume Beta Division wants Alpha Division to provide it with 122,400 units of a different product from
the one Alpha Division is producing now. The new product would require $45 per unit in variable costs and would require Alpha
Division to cut back production of its present product by 45,900 units annually. What is Alpha Division's lowest acceptable transfer
price?
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