Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Alpha Limited is planning to launch a new product in the market. It has undertaken a survey on the product s color, brand name and

Alpha Limited is planning to launch a new product in the market. It has undertaken a survey on the products color, brand name and packaging. The company sent 200 questionnaires to potential customers to obtain their views on the three attributes of the product. The results were as follows:
24 persons liked the packaging and the brand name.
77 persons liked the brand name or the color but did not like the packaging
40 persons liked the color only
120 persons liked the color or brand name
23 liked the color and packaging
43 persons liked at least two of the three attributes
5 persons did not like any of the three attributes
The questionnaires of 25 persons were not received back
The companys policy is to incorporate an attribute in the product if at least 50 percent of the respondents liked the attribute.
Required:
a. Present the above information in a venn diagram. (5 marks)
b. Number of persons who liked all the three attributes. (2 marks)
c. Attribute(s) to be incorporated in the product. (3 marks)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

International Management Managing Across Borders And Cultures Text And Cases

Authors: Helen Deresky

9th Global Edition

1292153539, 978-1292153537

More Books

Students also viewed these General Management questions

Question

In problem solve the given linear system. X' 1 12 2. 2.

Answered: 1 week ago