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Alpha Limited is planning to launch a new product in the market. It has undertaken a survey on the product s color, brand name and
Alpha Limited is planning to launch a new product in the market. It has undertaken a survey on the products color, brand name and packaging. The company sent questionnaires to potential customers to obtain their views on the three attributes of the product. The results were as follows:
persons liked the packaging and the brand name.
persons liked the brand name or the color but did not like the packaging
persons liked the color only
persons liked the color or brand name
liked the color and packaging
persons liked at least two of the three attributes
persons did not like any of the three attributes
The questionnaires of persons were not received back
The companys policy is to incorporate an attribute in the product if at least percent of the respondents liked the attribute.
Required:
a Present the above information in a venn diagram. marks
b Number of persons who liked all the three attributes. marks
c Attributes to be incorporated in the product. marks
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