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Alternate problem B The Havana Company is introducing a new product and must decide its price. An estimated demand schedule for the product is as

Alternate problem B The Havana Company is introducing a new product and must decide its price. An estimated demand schedule for the product is as follows:

Price Units demanded
$ 5 20,000
6 18,000
7 14,000
8 12,000
9 9,000
10 8,000

Estimated costs are as follows:

Variable manufacturing costs $2.20 per unit
Fixed manufacturing costs $20,000 per year
Variable selling and administrative costs $1.00 per unit
Fixed selling and administrative costs $5,000 per year

Prepare a schedule showing the total revenue, total cost, and total profit or loss for each selling price.

Which price should Havana select? Explain.

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