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Alternate problem B The Havana Company is introducing a new product and must decide its price. An estimated demand schedule for the product is as
Alternate problem B The Havana Company is introducing a new product and must decide its price. An estimated demand schedule for the product is as follows:
Price | Units demanded |
$ 5 | 20,000 |
6 | 18,000 |
7 | 14,000 |
8 | 12,000 |
9 | 9,000 |
10 | 8,000 |
Estimated costs are as follows:
Variable manufacturing costs | $2.20 per unit |
Fixed manufacturing costs | $20,000 per year |
Variable selling and administrative costs | $1.00 per unit |
Fixed selling and administrative costs | $5,000 per year |
Prepare a schedule showing the total revenue, total cost, and total profit or loss for each selling price.
Which price should Havana select? Explain.
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