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alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: least 1 0 % of the total number

alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:

least

10 %

of the total number of advertisements authorized.

What is the allocation of the budget among the three media?

What is the total audience reached?

Increase in audience coverage of approximately

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