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Although Caterpillar's equipment is more expensive than the competition's, after factoring in maintenance, down time, operating costs, how long the product will last, and what

Although Caterpillar's equipment is more expensive than the competition's, after factoring in maintenance, down time, operating costs, how long the product will last, and what you can sell it for when done, Cat's products are a value in the marketplace. Focusing on value is part of the _____ quadrant of Caterpillar's balanced scorecard?

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