Although companies are faced with project opportunities, no company has infinite (25) resources with which to pursue every opportunity that presents itself. Choices must be made and, to ensure that they select the most viable projects, managers should develop guidelines for balancing the opportunities and costs entailed by each alternative. At The Queens Medical Center, Kudla wages a constant battle to ensure that all of his constituents know that every IT project has to be in synccronisation with the centers strategic initiatives. As a member of the senior management team, Kudla considers it his most important task to make sure his peers are aware of, and agree to the centers priorities. But that presents a fertile ground for disagreements.

Critically evaluate the forms of conflict that Kudla may have to deal with. Explore and justify the primary methods for resolving conflict and advise Kudla which one is the most effective.