Although competitive advantages are important for an organization, there may be some drawbacks about being the first mover to have a specific competitive advantage. I may have to assess what other computer$-$based applications are out there and if there are any threats for substitutes. A competitive advantage wants a unique market where there are few substitutions.

Suppose you are a manager being asked to develop computer$-$based applications to gain a competitive advantage in an important market for your company. What reservations might you have about doing so$?$ Why