Although economics proposes the concept of an equilibrium price where demand = supply, this only applies really to commodities. For everything else the market price still applies, but with all the "trimmings" about differentiation, competitive advantage, full product offering and branding.

Most businesses are "price takers"-- just a few are "price makers". Discuss that, preferably with examples.

Work through Peter's video on contribution analysis. It is a very powerful and essential technique in marketing and other business disciplines. An understanding of fixed and variable costs helps a business to react to a Pandemic.

Let's also use this Forum to discuss the 2 case studies: Solar Power in Brazil and What Nau. These can both run until the end of the Unit.