Although KFC in the US and Japan share a similar target market, each sends a different message to the customers. In the US$,$ KFC commercials focus on the value for money vs$.$ In Japan, KFC commercials focus on with whom you share the food: it is about family, friends, and even Christmas! Which part of marketing is different in the two countries?

Select one:

a$.$

targeting

b$.$

segmentation

c$.$

diversification

d$.$

positioning

e$.$

differentiation