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Although the management of multiple marketing channels can present significant challenges, some businesses, like realtors, have used this strategy successfully. However, some companies have opted
Although the management of multiple marketing channels can present significant challenges, some businesses, like realtors, have used this strategy successfully. However, some companies have opted to not to use this marketing strategy. As an example, for years, Apple had successfully marketed their products through their own exclusive marketing channel.
Should Apple continue to consider using additional marketing channels to distribute their products? If so, what are the benefits/risks of making this type of decision?
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