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Although the traditional product life cycle pattern can be applied to a wide range of product categories; some products do bypass certain phases of the
Although the traditional product life cycle pattern can be applied to a wide range of product categories; some products do bypass certain phases of the product life cycle. Innovation, changing consumer behaviour and product class are some factors that change the traditional pattern of the product life cycle. 5.1 Identify and discuss the various patterns of the product life cycle. Use of relevant examples is recommended
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