Although there have been major shocks to the Canadian retail sector in recent years, our team continues to explore the opportunity of expanding Primark to Canada. Canada has shown to be both a challenge and opportunity, in recent years, with examples of both successes and colossal retail failures. The rebound of the Canadian dollar and economy has undoubtedly helped the success of new luxury retail entrants such Nordstrom and other high-end retailers. Unfortunately, not all indicators are so positive. Political and economic uncertainty continues as President Trump pushes towards a renegotiation or even withdrawal from NAFTA. Furthermore, the rapidly changing marketplace, due to disruptive new technologies and changing consumer behavior; has also contributed to the demise of major retailers in Canada. Yet it is these same challenges that can be turned into opportunities for Primark's entry to Canada. Although our expansion task team remains optimistic and committed to expanding into Canada, these sentiments are not shared by our parent, Associated British Foods Plc (ABF), corporate ofce. They are expressing major trepidation into further expansion into the American market; signaling plans to downsize some of the U.S stores and killing our Canadian expansion plan. Therefore, I need you to gather your best analysts and be ready to present to corporate headquarters, in Dublin, Ireland Friday, September 14th. You only have 10 minutes scheduled to meet with George Weston, ABF CEO. The time is short, but we need to ensure that the presentation will have ianact and re- establish the condence to continue with the expansion in Canada. Weston despises having his time wasted by presentations that are characterized by dithering, vagueness, and generalities. He only considers arguments and recommendations that are backed by facts. I suggest that the talking points of the presentation include, but not necessarily be limited to; > An overview of the Canadian economy and retail market in Canada, current and forecast for next 3 years. > Comparison and contrast of Canadian, American, and other national consumers and retail sectors. > Identication of the Canadian target market and discussion of the t to Primark