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Although there was a financial crisis in 2007-2010, some firms were able to weather the crisis. These firms had all of the following characteristics which

Although there was a financial crisis in 2007-2010, some firms were able to weather the crisis. These firms had all of the following characteristics which were directly responsible for their ability to survive the crisis EXCEPT:

a.

Low business risk

b.

A business model which encouraged risk taking by management that paid off

c.

Tight control over fixed and variable costs

d.

Low product pricing

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