Amazon acquires Souq.com: What about the future of e-commerce in the region? Amazon has acquired Souq.com, the largest e-commerce site in the Middle East. Souq.com was founded in 2006 by Mr. Ronaldo Mouchawar, and it first started operating as an online auction site similar to the well-known eBay. But soon the brand expanded and developed significantly to take the lead and become the first and largest gateway to electronic retail stores in the Middle East. The number of products offered by Souq.com, according to the Emirati newspaper, The National, reached 8.4 million products in 31 categories, including electronics, fashion, health goods, cosmetics, household appliances and products for young children. Souq.com accounted for 78% of the e-commerce sector in the Middle East and North Africa, and this percentage is likely to increase significantly after Amazon's purchase of this brand. Amazon has more than 40 million products on its site, which confirms the significant impact that the expansion of this global brand will have on the way of shopping in the Middle East, whether online or even through regular stores. Where Amazon offers its customers a large number of unique and convenient services in both the United States and the United Kingdom, such as the ability to ship most products within two days, for example, in addition to interesting TV shows and movie broadcasts through the Amazon video service, in addition to the Alexa smart voice assistant feature.Together, Amazon and Souq.com will be one shield in e-commerce globally, and this acquisition represents a major step in the process of strengthening our position and growing our presence to provide better and more comprehensive services to our customers in the region," said Ronaldo Mouchawar, CEO and co-founder of Souq.com. By joining the Amazon family, we will have the opportunity to expand and upgrade our deliveries with faster speed and more choice for customers, as well as Amazon's ongoing track record of empowering sellers and ensuring consumer satisfaction." Amazon Senior Vice President of International Consumers, Ras Grandinity, said: Amazon Souq.com shares the same values and orientation in terms of customer service, innovation and long-term planning. Souq.com is a pioneer and e-commerce giant in the Middle East, It offers its customers in the region a great shopping experience.Therefore, we look forward to both gaining knowledge of the local markets from them and supporting them with Amazon's advanced and distinguished technologies along with its global resources. Hand in hand, we will work to provide the best possible service to millions of customers in the Middle East. Analysts at Standard Chartered estimate that e-commerce in the region is growing at 30 per cent annually due to this acquisition, and that many markets remain untapped. Accordingly, it is required to develop an integrated strategic plan for Amazon in a manner that achieves the strategic goals, provided that this plan includes - for example, but not limited to - the following aspects: 1) Vision and mission 2) The external environment assessment 3) The internal environment Assessment 4) Quadratic Analysis (SWOT / TOWS / QSPM) 5) The most important strategies that the company can use to achieve its objectives 6) Strategic objectives in the next phase 7) The internal policies to be followed to implement the proposed strategies 8) Evaluation and control mechanisms that can be used,