Amazon and Apple are two of the top eCommerce companies in the U.S. Their business models are incredibly different. Complete the following analysis and then answer the question below. Record percentages to 1 decimal place.

Apple. Amazon

Apple Amazon 2018. 2017. 2016 2018 2017. 2016

Net Sales Revenue $215,639 $233,715 $182,795 $135,987 $107,006 $88,988

Net Income 45,687 53 , 394 39,510 2,237 596 (241)

Profit Margin %. ____. ____. ________ ______ ____. ______

Net Tangible Fixed Assets 206,197 191 ,958 154,550 37,504 28, 330 22,241

Average Net Tangible Fixed Assets (Year 1 + Year 2)/2

Fixed Asset Turnover Ratio _____. _________ _______ ______ ______. ______

Which company, in which year, most effectively used its long-lived tangible assets to generate revenuess?