Amazon Inc

2018

ROE 28.27% Net Profit Margin 4.33% Asset Turnover 1.58 Financial Leverage 3.73

2017

ROE 12.91% Net Profit Margin 1.71% Asset Turnover 1.66 Financial Leverage 4.74

2016

ROE 14.52% Net Profit Margin 1.74% Asset Turnover 1.83 Financial Leverage 4.32

eBay Competitor

2018

ROE 35.20% Net Profit Margin 23.54% Asset Turnover .44 Financial Leverage 3.63

1. Has the companys ROE changed over the last three years? What was the main factor that influenced this change?

2. Compare the ratios of you company to the peer competitor. If the management of the company would like to improve their return on equity, what should the management of the company do?