Amazon Inc is an American international e-commerce company.

It is an Internet-based company that sells electronic goods, apparel, movie books and every good that can be sold online on its Platform Amazon.com. It was started by Jeffrey P. Bezos in the year 1994. Initially, he sells only books on his platform. There is another company too who sells books online before Amazon It is

Computer Literacy. Amazon runs his business with the sole aim to provide any book to any reader. Amazon reached 160000 Customers by the end of December 1996. The reason behind reaching

this customer fast because their site was user friendly and encourage the user to add their honest review.

It is now a world's largest online retailer, when many .com companies were not able to survive during the 90's, Amazon managed to survive and is successful now. It is the 11th most searched site around the world. Amazon also acquired many about to close .com companies like IMDB, CDNow and Pets.com. Now, Amazon has more than 7.5 lakh employees. Amazon is the most valued retail store in the United States by market capitalization. Amazon runs its business in several countries and segments as well. Amazon has its marketplace where third parties can sell her products, Amazon has Kindle Platform where he sells E-Books, Amazon also has Audible where he sells Audiobooks, Amazon also has Amazon Prime platform which is an OTT Platform.

Slowly and gradually with no time, this company became the Global tech giant.

Questions to answer:

1. According to the text, based on the characteristics we discussed what exactly is the market structure of this firm?

2. Why amazon online store is so successful while others are struggling to survive in the market?

3. What does it tell us about the e-commerce generally?

4. Are there any barriers to enter in this market? If you want to be as successful as Bezos, will

you be able to give them competition? If yes, then how?

5. Your comments on Amazon in Pakistan? Is this a blessing or curse? Will you be taking any

advantage of this opportunity in future or not? If yes, the how?