Amazon is often criticized for not reporting (earning?) sufficient profitsyet it is lauded for being a customer-driven innovator. Use the information in the three bullet points below to craft a response to the following question:

Why is it such a heroic challenge to simultaneously fulfill Peter Drucker's ideas about (1) the purpose and meaning of profit, (2) the purpose and meaning of marketing, and (3) the purpose and meaning of innovation?

• Benedict Evans' podcast about Amazon
• (Links to an external site.)
• Austin Carr's article about Amazon's Fire Phone
• Anyother Amazon-related resources you might choose

references :

• Chapter 5 of Drucker, P. F. (1973).Management: Tasks, responsibilities, practices(pp. 50-57).New York, NY: Harper & Row.
• Chapter 6 ofDrucker, P. F. (1973).Management: Tasks, responsibilities, practices(pp. 58-73).New York, NY: Harper & Row.