Amazon is widely used and recognized across the globe. Recently, the company has been acknowledged as one of the biggest e-commerce organizations in the world. The CEO of Amazon would like to maintain its consumer accomplishments. However, he wants to know who is apart of his target market. He would like to know the following demographics:

• Age
• Gender
• Race
• Location

Which of the four levels of measurement can help him determine the demographics of the target market? Why do you think the chosen level of measurement is best fitting for the study?