Question
Amazon recently began a food delivery service in India that it is considering rolling out in the US in the future. The delivery service would
Amazon recently began a food delivery service in India that it is considering rolling out in the US in the future. The delivery service would utilize Amazon's existing reputation for speedy delivery, providing delivery services similar to Uber Eats, Grub Hub, Postmates, among others. Using the tools we developed in this course, (briefly) apply Porter's 5 forces to Amazon's entry into this market. How is it different (from a 5 forces perspective) than its current main business of online product sales? Will Amazon be able to earn sustainable profits? Be briefyou can use bullet points if you want. We don't expect you to be experts on the prepared food delivery industryjust guess about market characteristics if you have to.
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