Amazon Use the information you researched in your Week $5$ assignment for the sections they correspond to in this section.

New Customer Segments

Determine any new customer segments for your strategy and describe how you will provide value to each segment.

Marketing Mix for New Customer Segments

Determine adaptations for each new customer segment. Include:

$$ Products

$$ Price

$$ Distribution

$$ Traditional promotion

$$ Online promotion

Marketing Implementation

Create the implementation for your marketing strategy plan. Describe how you will organize and implement the plan, such as whether it will be organized by market or geography, and who is responsible for marketing decisions.

Marketing Communication Channels

Evaluate the digital and traditional marketing communication channels you will use to reach selected audiences.

Identify $3$ or $4$ channels to convey key messages and list them in the Channel column of the Marketing Communication Channels Table. For each channel, input target market, advantages, and disadvantages in the respective columns. Insert or remove rows, as needed. Row $1$ contains a completed example for reference.

Marketing Communication Channels Table

Channel Target Market Advantages Disadvantages

Example: Direct mail Example: Middle class residential Example: Can include coupons Example: Expense and low return rate for given product

Strategic Actions

Develop strategic actions required to implement the marketing plan and list them in the Strategic Action column of the Strategic Actions Table. For each strategic action, provide the date for completion, person$/$role responsible, and standard or metric to indicate the action is complete in the respective columns. Insert or remove rows, as needed. Row $1$ contains a completed example for reference.

Strategic Actions Table

Strategic Action Date for Completion Person$/$Role Responsible Standard or Metric to Indicate the Action is Complete

Example: Design flyer for direct mail campaign Example: $1/1/2024$ Example: J$.$ Smith, graphic designer Example: Approval by senior marketing team and legal

Strategic Action Monitoring

Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts.

For each action listed in the Action column of the Strategic Action Monitoring Table, provide the overall target, person responsible, and inter$-$measurement in the respective columns. Insert or remove rows as needed. Row $1$ contains a completed example for reference.

Strategic Action Monitoring Table

Action Overall Target Person Responsible Inter$-$measurement

Example: Direct mail flyer Example: Generate $1,100$ new inquiries. Example: Western regional manager Example: Generate $500$ new inquiries during the first month of campaign.