"Amazon.sg partners with Watsons.sg, giving Prime members of Amazon.sg access to over thousands of daily essentials with same day delivery:

Amazon Singapore announced today a new partnership with Watsons to launch its extensive range of beauty, health and personal care products on Amzazon.sg.

Prime members will now have an even wider selection to shop from through Fresh & Fast, a Prime benefit that offers groceries, everyday essentials, and more from Amazon Fresh and Watson.

This is the first time that Amazon Singapore is partnering with a leading beauty and health retailer to create a dedicated storefront on Amazon.sg making it faster, easier and more convenient for customers to shop for their daily essential items online.

'We are excited to be the very first exclusive health and beauty retailer in Singapore to join

Amazon with a dedicated storefront that offers a wide selection of products to Prime members at

great prices. Customers who require faster or urgent delivery of items to their doorstep can now

take advantage of the free, two-hour express delivery that Amazon offers. This is in line with our

proactive customer-centric and Offline+Online (O+O) strategies to offer our customers more

convenient options to shop seamlessly, whenever and wherever, be it on watsons.com.sg or partner

sites, like Amazon,'

said Ms Irene Lau, Managing Director of Watsons Singapore."

By Cheongli, 11 Jan 2022, Singapore News Live

Questions:

1) Referring to the narrative above, please illustrate what kind(s) of strategy that Watsons Singapore and Amazon.sg. implement and please comment why such strategy/strategies is/are implemented by analyzing the external and internal environments. (8 marks)

2) From the perspective of strategic management, please advise the relevant strategic control and illustrate how they can help to ensure the sustainability of the competitive advantages of both companies. (7 marks)

2