Amed All Brands LENNOX INTERNAT... For this case study you are to choose between YouTube or TikTok. Short, background videos of each company are given below. Review the accompanying short videos, and, in a report of 750-800 words, using APA guidelines, please address the following: 1. General Environment Analysis: Why is it important for this company to study and understand the external environment? What are the most important external forces to this company? List and describe three opportunities and three threats. 2. Industry Environment Analysis: How would the Porter's Five Forces Model apply to this company? 3. What are some global trends that will impact this company's ability to compete internationally (strategic options)? Explain your answer. Due in Week 5 on Sunday by 11:59pm EST. Criteria Percentage General Environment 30% Points 37.5 Industry Environment 30% 37.5 Global Trends 30% 37.5 Spelling/ Present 5% 6.25 Citations/Sources TOTAL 5% 6.25 125 How YouTube Became an Internet Video Giant (16:58) CNBC How YouTube Became An Internet Video Giant CNBC HOW YOUTUBE ITube DOMINATED Copy link YouTube INTERNET VIDEO YouTul YouTube YouTube Watch on YouTube Video not loading? Watch on YouTube How Tik Tok Took The World By Storm | CNCB Reports sta CNBC How Tik Tok took the world by storm | CNBC Repo... Copy link 4