Amelia Earhart (no relation to the famous aviator) is a marketing researcher and is an expert in customer satisfaction research. She has been asked by a client to conduct a study dealing with a completely unfamiliar research topic. Amelia consults secondary data to gain more insight about this unfamiliar area. Amelia is engaged in the stage of the marketing research process. O Problem definition Data interpretation Situation analysis Solving the problem Gathering problem-specific data