Amelie usually attends a gym in Norwood. However, due to Covid-19 restrictions, the gym was

closed. Amelie decides to start a new sport to keep up her fitness. Instead of just running, Amelie

felt it would be exciting to try roller-skating. Amelie had saved up her money and spent a lot of time

researching which brand to purchase roller-skates from. Amelie saw many of her friends, and social

media influencers, purchased roller-skates from

Phoenix Rollers.

These friends and influencers

seemed to experience a lot of joy roller-skating in their free time. Her friends and the social media

influencers she follows said that these roller-skates are perfect for beginners. Amelie decided to

purchase a pair of roller-skates from

Phoenix Rollers.

Upon trying her roller-skates for the first time,

she became dissatisfied with the product. Amelie noticed that the left roller-skate had scratch

marks. She also felt like the wheels on her roller-skates were not appropriately secured and could

not manage to skate as well as the other people using the same product. Amelie initially thought

that her new roller-skates would be a fun, unique experience. Instead, she felt anxious and

immensely regretted her purchase.

Question: Explain the idea of post-purchase behaviour. Then, discuss why Amelie might be feeling

negatively towards her purchase and how Phoenix Rollers might rectify the situation.