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American companies form the majority of MNCs (multi-national corporations). On the other hand, many people believe that Americans are poorly equipped to assist an organisation
American companies form the majority of MNCs (multi-national corporations). On the other hand, many people believe that Americans are poorly equipped to assist an organisation to enter into a non-American culture.
- Explain the characteristics of the American culture that would prohibit understanding and empathetic behavior towards another culture. (5 Marks)
- Explain the Uppsala model and how it assists organisations to expand globally. (6 Marks)
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