American company THOR engaged in the production of sports' socks. Thor faced drop in the

company's sales and marketing share in the early 1990s. the marketing department execute an

integrated market research, the study found that:

The total market for sports' socks up to $ 900 million

Socks in the market always white or colorful socks made of cotton. only a printed name and

some colorful lines

The weak elastic makes the socks slip on foot during sports

Most athletes suffer Sticking fingers' disease.

As a result of the study the company:

change a company's mission from sports socks production to "foot health products" through

an integrated effort between marketing, design, and R & D has taken several forms design

socks does not slip on the foot

Design new foot health socks with toes of the foot to prevent friction and sticking fingers.

Allocation of 20% of the profits for research& development

Procurement of new machinery and providing multiple designs.

Application of new segmentation policy in socks market, producing stockings for each

category such as football socks, tennis socks ,golf socks , volleyball socks, basketball socks,

socks for sport skiing.... etc, with emphasis on a set of high-level games.

Segmenting the market according to the gender by producing a set of stockings with beautiful

colors and lengths to suit the ladies. Socks men athletes with dimensions and colors that

reflect them.

Using outlets deal with higher social classes, and open branches in many clubs.

Using the pricing policy in accordance with the capabilities of the consumer to pay

using promotional efforts to illustrate developments were added to the product, and to justify

the high price and linked to the respect of the goods by using a set of distinguished world

champions in ad campaigns for young people.

Get support from the American Medical Association and a number of senior American

institutions adopted on stockings company primarily for its workers. With a number of reports

and published in medical journals.

The result: increasing company sales from $ 30 million per year to $ 150 million.

I need please to answer these question?

1 What is the impact of Saudi Market environmental changes to push company opportunities?

2..Assess growth opportunities of this Company in future

3.How do customers' new capabilities affect the way companies conduct their marketing> and how the company can deal with them?