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American Expresses' vision statement states; Provide the world's best customer experience every day. Do you think that statement makes the brand?
American Expresses' vision statement states; "Provide the world's best customer experience every day."
Do you think that statement makes the brand?
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Management
Authors: Stephen P Robbins, Mary Coulter
11th Edition
9780273752776, 132163845, 273752774, 978-0132163842
