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American Snacks Inc., a conglomerate, has a strategic alliance with Tr s Bien Limit , a French snack - maker. However, Tr s Bien managers
American Snacks Inc., a conglomerate, has a strategic alliance with Trs Bien Limit a French snackmaker. However, Trs Bien managers are concerned that the different business units of American Snacks will set up partnerships with direct competitors of Trs Bien in France. What can owners and managers at American Snacks do to respond to Trs Biens concern?
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Encourage business units at American Snacks to act independently.
Arrange for the alliance to be managed at the corporate level.
Sever the relationship with Trs Bien and find a more trusting corporate partner.
Require business units at American Snacks and Trs Bien to sign loyalty pledges.
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