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American Technology Company ( ATC ) is developing a new camera / security home system to compete with other security systems in the industry. The
American Technology CompanyATC is developing a new camerasecurity home system to compete with other security systems in the industry. The company will sell the cameras to wholesalers that will, in turn, sell them in retail stores to the final customer. ATC has undertaken the following activities in its value chain to bring its product to market:
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During the process of product development, production, marketing, distribution, and customer service, ATC has kept track of the following cost drivers:
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Requirements and Identify each value chain activity with one of the valuechain categories. Select a cost driver for each of the activities in ATC's value chain.
Begin with category a design of products and processes, then b production, c marketing, d distribution, and finally e customer service. Select only one cost driver for each activity. Choose the best possible cost driver from the choices available. If an input field is not used in the table, leave the input field empty; do not select a label.
Part
Valuechain category
Activity
Cost driver
a
Design of products and processes
A
Hours spent researching competing market brands
B
Engineering hours spent on initial product design
C
Number of product tests conducted
D
Number of design changes
J
Number of design changes
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