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Amina, the senior marketing manager, has estimated costs and has forecasted sales for the company's new product. However, there are many unknowns in both the
Amina, the senior marketing manager, has estimated costs and has forecasted sales for the company's new product. However, there are many unknowns in both the new product development and market conditions that she cannot predict. Amin is making new product launch decisions under a condition of _____. Group of answer choices certainty risk rationality security uncertainty
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Hospitality Law Managing Legal Issues In The Hospitality Industry
Authors: Stephen C Barth, Diana S Barber
5th Edition
1119299098, 9781119299097
