AMMA Dove marketers can go beyond the brands cleansing cream attributes and take about the resulting benefit of softer skin. This is known product attributes in brand positioning O True Stars SBU produces a lot of cash that the company may use to support other SBUs that need investment." True False Donation is the act of obtaining a desired object from someone by offering something in return True False If the product's performance falls short to customers' expectations, the customer will be dissatisfied." True False The marketing concept takes an inside-out view that focuses on existing products and heavy selling. This concept aims to sell what the company makes rather than making what the customer wants. True False