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AMN425 Digital Strategy and Analytics Assessment 3: Digital Strategy Critique Proposed Strategy from Blueprint *** Please note that this has been adapted from a real-world

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AMN425 Digital Strategy and Analytics Assessment 3: Digital Strategy Critique Proposed Strategy from Blueprint *** Please note that this has been adapted from a real-world case from multiple sources*** Campaign Details . Brand Owner: Defence Force Recruitment . Agency: Blueprint . Brand: Defence Force Recruitment . Country: Australia . Industry: Government & Non-Profit . Channels Used: Live events, microsite, mobile app

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