1. Among the four basic levels of scales, which one provides the researcher with the most information?
   1. For each of the scales shown below (A, B, and C), answer the following questions:

a. What type of data is being collected?

b. What level of scale measurement is being used?

c. What is the most appropriate measure of central tendency?

d. What is the most appropriate measure of dispersion?

e. What weakness, if any, exists with the scale?

A. How do you pay for your travel expenses?

_____ Cash _____ Company charge

_____ Check _____ Personal charge

_____ Credit card _____ Other __________

B. How often do you travel for business or pleasure purposes?

For Business For Pleasure

_____ 0-1 times per month _____ 0-1 times per year

_____ 2-3 times per month _____ 2-3 times per year

_____ 4-5 times per month _____ 4-5 times per year

_____ 6 or more times per year _____ 6 or more times per month

C. Check the one category that best approximates your total family annual income, before taxes. (Check only one category.)

_____ Under $10,000 _____ $30,001-$40,000 _____ $60,001-$70,000

_____ $10,000-$20,000 _____ $40,001-$50,000 _____ $70,001-$100,000

_____ $20,001-$30,000 _____$50,001-$60,000_____ Over $100,000