Among the individuals that make up a buying center, there are people who wield influence on any
Fantastic news! We've Found the answer you've been seeking!
Question:
Among the individuals that make up a buying center, there are people who wield influence on any purchase decision, especially if it is a large purchase. Which of these is MOST likely to be an influencer rather than a decider?
Warehouse managers
Personal assistants
Chief financial officers
Negotiators
Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
Posted Date: