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Among the purposes of defensive strategies are toMultiple Choiceaggressively retaliate against rivals pursuing offensive strategies and prevent price wars.restrict a competitive attack by a challenger,

Among the purposes of defensive strategies are toMultiple Choiceaggressively retaliate against rivals pursuing offensive strategies and prevent price wars.restrict a competitive attack by a challenger, weaken the impact of any attack that occurs, and influence challengers to aim their offensive efforts at other rivals.guard against adverse changes in the companys macro-environment and insulate the company from the impact of industry-driving forces.strengthen a companys competitive advantage and reduce its exposure to business risk.eliminate a companys resource weaknesses and competitive deficiencies, thereby making it invulnerable to competitive attack from would-be challengers.

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