AMSTERDAM BREWERY

Enca Furgivele wrote this case under the supervision of Elizabeth M A. Grasby solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact ivey Publishing, Ivey Business School. Wester University, London. Ontario, Canada, N6G ON1: (1) 519.661.3208. (e) cases@ivey ca; www. iveycases.com. Copyright 2015 Richard Ivey School of Business Foundation Version: 2015-06-17

from this case study i want memo format with introduction, recommondations, control & feedback, contegency plan