Question
Amy developed an innovative computer game, called Home By Myself (HBM). It was so successful that she quickly followed up with two sequels: Home By
Amy developed an innovative computer game, called Home By Myself (HBM). It was so successful that she quickly followed up with two sequels: Home By Myself II (HBM2) and Home By Myself III (HBM3). The costs of developing the games were $ 95,000 for HBM, $ 5,500 for HBM2, and $ 15,500 for HBM3.
The production process consists of using her computer to copy the games to blank DVDs and then packing them with printed instructions in a display box. It takes longer to copy the original game than it takes to copy the sequels. Amy can produce, ready for shipping, about 20 copies of HBM, 30 copies of HBM2, or 45 copies of HBM3 in an hour, and she normally works 8 hours per day.
HBM | HBM2 | HBM3 | ||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Selling price | $ | 47.70 | $ | 30.80 | $ | 30.80 | ||||||
Costs | ||||||||||||
Blank DVD | 1.10 | 0.60 | 0.60 | |||||||||
Instructions and packaging | 4.30 | 2.30 | 2.30 | |||||||||
Prorated development costs* |
| 19.00 |
| 1.10 |
| 3.10 | ||||||
Margin | $ | 23.30 | $ | 26.80 | $ | 24.80 | ||||||
Daily demand | 120 games | 120 games | 90 games |
*The prorated development costs were determined for each game by dividing the games development costs by 5,000, the estimated minimum total demand for each game.
What is the contribution margin per hour of Amys time for each game? (Round all entries to 2 decimal places, e.g. 5.35.)
HBM1 | HBM2 | HBM3 | |||||||
---|---|---|---|---|---|---|---|---|---|
Contribution margin per hour: | $ | $ | $ |
In what order should Amy produce the games?
Production order: HBM, then HBM2, and then HBM3/ HBM2, then HBM, and then HBM3/ HBM3, then HBM2, and then HBM/ HBM, then HBM3, and then HBM2/ HBM3, then HBM, and then HBM2/ HBM2, then HBM3, and then HBM |
Using the general decision rule for constrained capacity, what is the most Amy should be willing to pay per hour for a worker to duplicate and pack DVDs after her normal working hours? (Assume that the worker would work at the same pace as Amy.) (Round entry to 2 decimal places, e.g. 5.35.)
Willing to pay: | $ per hour |
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started