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Amy sees a television Ad for Lash Princess mascara while watching her favorite TV show and thinks it seems interesting, Amy decided she will try
Amy sees a television Ad for Lash Princess mascara while watching her favorite TV show and thinks it seems interesting, Amy decided she will try the product, but when shes at Ulta several days later she cannot recall the name of the masaraca she saw in the Ad. This scenario illustrates:
- Selective interpretation
- Selective exposure
- Selective comprehension
- Selective attention
- None of these
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